GrooovieLifestyle & Wellness
Grooovie
Full ecommerce and marketing operations — Shopify, email flows, brand creative, and AI agents across every customer channel.
Built to run exceptional brands.
Genesis iTG provides the operational infrastructure behind high-performing consumer brands — ecommerce, AI agents, marketing, logistics, and technology. Engineered to perform. Designed to scale.
The Genesis Platform
One integrated operating system.
Genesis iTG provides the complete operational infrastructure for consumer brands — technology, marketing, AI agents, and logistics, integrated into a single system your team can rely on.
Genesis operates its own brand portfolio. The infrastructure your brand runs on is the same infrastructure we trust for our own.
🛍️
Ecommerce operations
🤖
AI agents
📊
Unified view of sales
🔧
IT and infrastructure
Brands We Operate
Built and run by Genesis.
Grooovie
Ridgeline SkinMen's Skincare
Ridgeline Skin
Brand identity, DTC store, and Amazon launch — with the same connected analytics and AI agent infrastructure as every brand we run.
WildPetPet Care
WildPet
Multichannel launch in progress — Shopify and Amazon, built on the Genesis operations stack from day one.
AI Agents
Intelligent operations, built into every brand we run.
Every brand in the Genesis portfolio is managed by a dedicated AI brand manager — precision-engineered to handle content, analytics, customer engagement, and daily operations at scale. Brands working with Genesis reduce sales, marketing, operations, and customer service costs by 60% or more — while improving efficiency and customer satisfaction 100% — within six months.
Unified view of sales — Every channel — Shopify, Amazon, email, and phone — consolidated into a single, real-time operating picture.
Customer experience at scale — Daniel manages every inbound call, message, and booking with the consistency and quality your brand demands — in any language.
Reduced costs and friction — Routing, follow-ups, and alerts operate autonomously — eliminating overhead without sacrificing performance.
Stronger customer relationships — Post-purchase engagement, cart recovery, and loyalty programs run continuously — built into the system, not bolted on.
Complete operational control — One connected system across every platform — accessible from anywhere, at any time.
📞 AI Phone Agent — Live
Agent nameDaniel
Calls handled today14
Leads captured6
Missed calls0
📊 Analytics Agent — Today
Shopify revenue+18% vs last week
Amazon ACOS22.4%
Email open rate34.1%
The Customer Journey
What your customer experiences. What Genesis makes possible.
From the first search to the fifth purchase — Genesis manages every touchpoint that turns a stranger into a loyal customer.
01
Discover
Your customer has a problem. They're looking for you.
Before any sale happens, a customer is searching — on Google, scrolling social, watching a video, or clicking an ad. If your brand isn't visible, consistent, and credible at that moment, someone else wins the click. Genesis manages every channel where customers look first.
SEO & AI searchPaid advertisingSocial contentInfluencerAmazon listings
Your brand shows up — on Google, Amazon, social, and every channel where your customers are looking.
02
Consider
They found you. Now they need a reason to trust you.
A customer who lands on your store is evaluating — the brand, the product, the reviews, the credibility signals. Weak creative, slow pages, and missing information lose the sale before the cart is ever opened. Genesis builds and manages the experience that converts browsers into buyers.
Shopify design & devBrand & creativeProduct contentA+ content (Amazon)
A store and brand identity that earns trust on arrival — and turns first-time visitors into customers.
03
Buy
They're ready to buy. Don't let the moment slip.
Cart abandonment, unanswered questions, and friction at checkout cost brands more revenue than almost anything else. Daniel — Genesis's AI phone agent — answers every question in real time. Automated cart recovery brings back customers who left. Nothing falls through the cracks.
Daniel (AI phone agent)Cart recoveryLive chatCheckout optimization
Zero missed calls, zero unanswered questions. Abandoned carts recovered automatically.
04
Receive
The sale is done. The experience isn't.
What happens after checkout defines whether a customer comes back — or tells others not to. Order confirmations, shipping updates, and proactive service during delivery shape the memory your brand leaves. Genesis manages post-purchase communication and logistics coordination so the experience matches the promise.
Order & shipping commsCustomer serviceLogistics coordinationReturns management
A post-purchase experience that builds confidence — and earns the review before you have to ask for it.
05
Return
One sale is a transaction. Five is a relationship.
The most valuable customer is the one you already have. Post-purchase sequences, loyalty programs, and timely re-engagement campaigns keep customers in the brand's orbit — and turn satisfied buyers into people who refer others. Genesis runs retention continuously, not as a one-off campaign.
Email & SMS flowsLoyalty programsReview requestsReorder campaigns
Repeat customers. More 5-star reviews. Lower acquisition costs — because your best customers become your best marketing.
How It Works
A disciplined approach to brand operations.
From assessment to full operation — methodical, transparent, and built for performance.
01 AUDIT
Assessment.
A comprehensive analysis of your brand's current infrastructure — technology, channels, performance, and opportunity. Clear findings. Specific recommendations.
02 BUILD
Integration.
Store, AI agents, analytics, and marketing — engineered to work as one connected system. First deliverables within 14 days, with complete transparency throughout.
03 OPERATE
Operations.
Ongoing management, weekly reporting, and continuous optimization — by a team with direct experience operating consumer brands at every stage of growth.
What People Say
Real results. Real people.
★★★★★
“Matt was hands-on from day one — not just strategic, but in the details. Hana Naia wouldn't be where it is without the work he put in on the digital side. He brought the same care to Breath Waves of Bliss.”
Maryann Broyles
Hana Naia / Breath Waves of Bliss
★★★★★
“The site Genesis built for Mystic is beautiful and it actually works — the AI side is seamless. More than anything, Matt and the team understood what I was trying to build and built exactly that.”
Tara Beckerley
Tara Beckerley Mystic
★★★★★
“Working with Genesis changed how I think about what's possible. Their approach to managing multiple channels with automation resolved three problems we have been trying to resolve for years.”
David Blevins
Managing Director GSJP
Serious brands deserve serious infrastructure.
Schedule a conversation to discuss what Genesis can build for your brand.